Many business owners find themselves stuck in a loop by aiming to build a 7-figure business. They work harder and harder but don’t see the growth they desire. Here’s the truth: Working more will not solve the problem.
Brute force can get you from 0 to 1 but not from 1 to 10. So how can you “do more” without working more?
You need leverage.
The best form of leverage is creating a flywheel for your business. Each happy customer brings in even more customers, and each piece of content you create can be repurposed into 8+ different content pieces.
- Each post you make on social media reaches more and more people automatically
- Each advertising dollar adds people to your email list (platform you own) rather than just a lead that may or may not buy (wasted dollars)
You want to build a 7-figure business independently without the founder. Of course, you can’t do this if you’re going from 0 to 1; brute force is required.
But if you’re trying to go for 1-10 or reach the next goal, working as hard as possible is likely not the answer.
So, how do I use leverage? Here is what you can do to help promote leverage in your business.
1- Client Results – Crucial to Build a 7-figure Business
Not every client you get is going to succeed. Not every client you get is going to fail. However, whenever you see success in any of your clients… Leverage it.
Screenshot it and post it on your socials, ask them for a testimonial video, or get on a call with them to talk about their results so far. Do content creation around the client success.
Getting clients can be hard. Thus, you need to leverage each and every client you have as much as possible in order to get more clients. People will buy from you if they see sufficient evidence that you help people just like them.
2/ Promoting and Repurposing Content
Building a 7-figure business without a personal brand in today’s age is becoming more and more impossible.
Thus, you NEED to post content, especially on YouTube. Each video builds your social proof.
How would you feel if you were looking for a solution to a problem, got on YouTube, and there was a guy who made 50+ videos talking about how to solve your specific problem?
You would most likely watch all his content, become a fan, and then buy. It is becoming more and more impossible that your online business will succeed without a personal brand in today’s age.
3/ Hire a Manager
Once you get your first few clients and some good cash flow, your first hire should be a client success/account manager. Managing clients can be a headache sometimes, especially at a big level.
It’s important to bring someone into your business who can be around you, see your day-to-day tasks, and then take those tasks off your shoulders. As an owner, it’s important to be able to:
- automate
- delegate
- eliminate
Your day-to-day tasks. This will truly allow you to focus only on the most important and most leveraged tasks in your business.
Wrap Up
Building a 7-figure business requires more than just hard work; it necessitates the strategic implementation of leverage. By leveraging client success stories, repurposing content across multiple social platforms, and delegating tasks to a dedicated manager, you can establish a flywheel that drives growth without relying solely on their personal efforts. Embracing leverage enables you to scale your operations efficiently, amplify your reach, and ultimately achieve your ambitious financial goals.
