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3 Simple Ways to Do Storytelling on LinkedIn

As sad as it may sound – the world is getting consumed by AI. There is more jargon and facts on the internet than ever and everyone is either a guru or an expert. Then how do you beat this herd? The answer is “Storytelling”. To be precise, storytelling on LinkedIn.

But don’t just freeze yet. We understand that it is difficult to word one. So, this edition will help you tell stories better. Look out for the 3rd one. 99% have no clue about it.

Here are 3 ways you can do storytelling on LinkedIn:

1- Address the elephant in the room

How has life shaped you?

Answer questions like –

→ Is there something that you want to take off your chest?

→ Is there an issue in the world you want to talk about?

→ Is there something you believe in that no one does?

More often than others and this very way brings out the best stories.

2- Advice I would give myself

This is one of my favorite ways.

  • Pick an incident that happened to me 2 years ago or 2 weeks ago.
  • Write the incident, my response, and what I would do differently.

And there it is – you have a story with a lesson learned.

3- The Kishōtenketsu method of Storytelling on LinkedIn

I know it sounds weird. Relax, I’ll break it down for you.

Kis → Introduction

Shō → Development

Ten → Complication

Ketsu → Conclusion

Each element here is super critical for a story to work its magic.

In Ki, you need to set the scene and talk about the situation. Also, you introduce any characters if necessary and the idea is to immerse your audience.

In Shō, you talk about what the character needs, where is this story headed, the problem this story has. The idea is to clearly outline what the story is about.

In Ten, you talk about how you won the problem and your discovery or fight against it, along with the “Aha” moments. The idea is to talk about a great twist.

In Ketsu, you talk about how your readers can do the same and how this story has changed your life and the transformation. The idea is to inspire your readers to make a decision.

Ending Note

That’s it folks. Storytelling helps you in LinkedIn SEO as well. So, if you master these 3, you can master website copies, a novel, and ultimately, storytelling on LinkedIn.

Isabelle Catoni
Isabelle Catoni
Isabelle is a blogger and a professional SEO content writer. She has a degree in finance but her passion for playing with words forced her to become a writer. In her free time she loves exploring AI developments.


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