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How to Grow a Personal Brand on LinkedIn in Less Than 6 Months

If you are a founder, executive, or freelancer, growing a personal brand is vital. In this blog, we’ll talk about why you should grow a personal brand on LinkedIn. We will also discuss the exact steps to take to get started.

Why You Should Grow a Personal Brand on LinkedIn

The first reason:

Your audience is where the value lies long term. An (engaged) audience is vital because we trust the people we follow more than corporations.

This is why advertising models are shifting to selling through influencers into micro-niches.

Jennifer Lopez LinkedIn account for personal branding

The second reason:

LinkedIn audience!

As entrepreneurs, we all need to value a distribution channel more than a great product.

Why? A great product without a distribution channel will fail, while a mediocre product with an existing distribution channel will have sales from day 1. Moreover, you can diversify our LinkedIn audience as well.

personal brand on LinkedIn is a distribution channel

Where Should I Build an Audience First?

LinkedIn should be a preferred option because:

  • It’s easy to grow on LinkedIn right now.
  • It has a high number of B2B quality prospects.
  • It’s repositioning itself as a social media platform.

Steps to Grow a Personal Brand on LinkedIn

Step #1 Pick a Topic

Pick a topic you enjoy talking about and have knowledge or experience in. Some topics on LinkedIn that do really well are:

  • Health
  • Wealth
  • Leadership
  • Productivity
  • Career growth
  • Entrepreneurship

Famous Entrepreneur Noemi Kis LinkedIn account

Step #2 Learn To Create Content

Step #3 Write 3-5 posts per week using storytelling. Write clearly and concisely and a strong hook to stop people from scrolling.

Step #4 Format your post with white space.

Step #5 Solve one problem for your audience.

Here is a perfect example of a Quality LinkedIn post:

A perfect LinkedIn post by Hatice Sultan

If you are growing an audience, remember that you need them to follow you. Content is your traffic, taking them to your profile page. You can even sell on LinkedIn by having loyal followers who will buy from you.

This is why updating your profile is crucial BEFORE posting any content. Otherwise, you will have a “leaky bucket.”

Wrap Up

If you are serious about building a strong digital audience, you need to start growing your personal brand on LinkedIn. All you require is to follow these steps: 1- Update your profile 2- Choose a niche 3- Post consistently 4- Grow your audience 5- Test and launch offers (monetize)

Hope this helps!

Isabelle Catoni
Isabelle Catoni
Isabelle is a blogger and a professional SEO content writer. She has a degree in finance but her passion for playing with words forced her to become a writer. In her free time she loves exploring AI developments.
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