HomeDigital MarketingHow To Sell On LinkedIn The Right Way (5 Easy Steps)

How To Sell On LinkedIn The Right Way (5 Easy Steps)

We all want to sell on LinkedIn, but many of us get confused or end up spamming DMs.

Here’s the right way to sell your services:

There are 5 steps in this process

  • Attract
  • Engage
  • Warm
  • Convey
  • Close

Attract Through Your Content

Share How To content

Challenge something and give a solution

State a problem and give solutions

That’s how you attract an audience that wants to know more about your services, because you show them the value.


Engage with them through comments

But How?

At the end of every post, ask a question in P.S., but P.S. should sound genuine. It should not be a generic one like:

  • who is your LinkedIn buddy?
  • What did you eat today?
  • Which color do you like?

To sell on LinkedIn, ask questions from your audience strategically, such as:

  • Their pain points
  • Their struggles
  • Their challenges


Approach them in DMs based on their activity, like what they did.

  • Liked your content
  • Voted in a poll
  • Commented on your post
  • Followed you
  • Followed your company page
  • Viewed your profile

How to Sell on LinkedIn after warming the audience?

First, send them a construction request and acknowledge them from where you are approaching them.

  • Ask progress with the questions
  • Ask them questions
  • What are their struggles
  • What are they doing to cope with “X” problem
  • Why aren’t they doing this/that?


Don’t chase followers for LinkedIn sales. Let them move in your direction, then ask:

“Would you like to explore what it would look like if I helped you with this?”

Close the Sales

Send them a meeting link and schedule a meeting. Remember, they are buying from you; you are just helping them.

Express as if you are super busy and taking your precious time to help them.

a visual representation of sales on a store

Wrap Up

And that’s it! This is a comprehensive answer to how to sell on LinkedIn. That’s how you sell on LinkedIn and sign more clients in DMS without being salesy. From now on:

Start 20 DMS a day, skip weekends.

If you close the deal with 1%  

It will be 4 new clients a month

Do you prefer inbound leads or outbound leads? Comment below!

Isabelle Catoni
Isabelle Catoni
Isabelle is a blogger and a professional SEO content writer. She has a degree in finance but her passion for playing with words forced her to become a writer. In her free time she loves exploring AI developments.


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