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5 Easiest Ways To Build Trust And Close Leads

“Write how you talk” to sound genuine, build trust, and gain leads. I bet you saw this so many times that your eyes glaze over now 🥴

But trust me, it is that important. So, HOW do you write like you’re talking? Here are the five easiest ways to build trust and get inbound leads while writing online.

1) Write to your Bestie

No kidding. Even in this blog post, I had my best friend in mind while writing.

The result?

A fun, easy to understand and engaging read.

Does it have to be your best friend?

No, of course not, as long as it’s someone you love talking to.

2) Read it Aloud

A rule of thumb to follow is: “If you won’t say it, don’t write it.

Words that seem just fine when you’re typing away might sound downright “rigid” when your audience is reading it in their mind.

So when writing, read it aloud.

Whatever sounds awkward – weed them out.

3) Capitalization and Punctuations – Added Punch to Build Trust

Do me a favor and read these:

  • Will you REALLY buy that?
  • You won’t BELIEVE what happened!
  • Do this ONLY after you’re past step 1.

Now, did you read those in a monotone?

No. Right?

You read it like I would have “said” it. Stressing on the BLOCK words and in the same way, punctuations also help set the tone and voice.

[…] for hanging silence or suspense

[! ] for excitement or surprise

[“”] for emphasis

The examples above might look basic; however, it works wonders.

4) Format – Ultimate Hack to Build Trust Online

Did you read the book “Ugly Love” from Colleen Hoover?

If you did, you know what I am talking about. If not, here’s a small example.

AN example of how to build trust while writing in a proper format

She could have written it in plain old sentences. However, she took the unconventional path and gave it DIMENSION.

Like a play unfolding, you can literally SEE the scene, FEEL the emotions, and HEAR the voice.

So, don’t just format it to make it pretty. Format to breathe life and to bland words.

5) EMOJI – Friendly Way to Build Trust

Pause and read these:

  • I messed up 😅
  • I messed up 😱
  • I messed up 😭

The above three are the same sentences, but you’re reading it differently, right?

Easiest and most effective way to make your readers FEEL what you felt and SEE how you would have said it.

Ending Note

There! Now your should not sound like a rehearsed bot in your reader’s minds. You should sound like YOURSELF. Write as if you’re talking with the FACE-to-FACE. This will enable you to build trust and earn $$$.

Isabelle Catoni
Isabelle Catoni
Isabelle is a blogger and a professional SEO content writer. She has a degree in finance but her passion for playing with words forced her to become a writer. In her free time she loves exploring AI developments.


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